Lofty CRM Pricing (2026): What It Actually Costs and How to Not Overpay

Lofty through a Certified Success Partner: a different deal

I am a Lofty Certified Success Partner, which means I resell Lofty on partner terms instead of retail terms. Partner accounts run on larger master accounts, and that structure is exactly how the math gets better for the agent buying it. I do not publish a rate card here, on purpose, because your number depends on your seats and your setup, and I would rather quote you exactly than advertise a teaser price and surprise you later. What I will tell you plainly: partner pricing comes in below the retail ranges further down this page, and it is not a stripped down version of Lofty. The partner accounts include the suite that actually matters:

✓ AI Sales Agent, a 24/7 virtual ISA working your website chat, texts, and email, with a lead quota to start that scales as you grow
✓ AI Copilot built into your daily workflow
✓ Full SEO website, the admin level site Lofty values at $79/month, included instead of a basic subdomain site
✓ Custom email sending domain set up for you, so your automated emails land in inboxes instead of spam
✓ Growth Call Package: 500 call minutes and 2,000 text messages a month
✓ Lofty CMA and Lofty Present trial, Social Studio Basic, and the Closely home search app for your clients

On top of the software, my accounts come with done-with-you setup instead of a login and a prayer, a library of pre-configured Smart Plans built on follow up sequences that already convert, weekly mastermind calls, and my full Lofty training library. Compare that to the retail door below, where setup help and training are the first things you discover cost extra. Want to see what it would look like for you? Grab a time and we will map it out together:

Book a Lofty Strategy Call with Adam

What Lofty costs at retail, direct from Lofty

If you call Lofty yourself, there is no menu. It is a quote, built around your team size and your market, and there is no free plan or self-serve trial. Here is what third-party review sites consistently report as of October 2026, so you know the range before that call:

Sources disagree on the exact Premier and Enterprise figures, because Lofty negotiates. That disagreement is the lesson. The retail price is not fixed, and the agent who knows the ranges, and knows there is a partner door, negotiates a different deal than the agent who hears one number and assumes it is the number.

Why the same Lofty has three different prices

Door 1: retail, direct from Lofty. You call, you get quoted from the ranges above. Most agents walk through this door because it is the only one they know exists.

Door 2: a Certified Success Partner. Partners run seats on larger master accounts, which is how partner pricing beats retail while including more. I made a whole section about this in my Full 2026 Lofty Guide on YouTube, the partner deal chapter, because agents get genuinely mad when they find out about door 2 after they have already signed at retail.

Door 3: your brokerage. Some brokerages bundle Lofty into their tech package, sometimes at a steep discount. If your brokerage offers it, that can be the cheapest door of all, and it is worth one phone call before you buy anything yourself.

What moves any Lofty quote up or down

Seats. More agents, more money, and per-seat costs for extra users vary a lot by how you buy. At retail, get your seat math in writing before you sign, because this is where team quotes surprise people later. On my partner accounts the seat math is simple, and I will quote it to you exactly, in writing, on our call.

Add-ons. Extra IDX websites are reported around $99 a month each at retail. Marketplace upgrades like the advanced AI sales agent tiers and the power dialer are extra. Ad management means your ad budget on top. None of this is hidden, exactly, it just never shows up in the headline number.

Contract and setup. Twelve month terms are the reported retail standard, with annual billing reported to save roughly 10 percent, and setup and onboarding fees reported from a few hundred dollars to a couple thousand at the top end. Ask what onboarding and training actually include before you count that fee as covered help.

The cost nobody puts in the quote

Here is the part I say on every call. The subscription is not the real cost of Lofty. The real cost is a powerful CRM set up wrong. I audit Lofty accounts every week where an agent is paying full price for a system they use like an address book, no Smart Plans running, no follow up happening, leads dying in the first stage of the pipeline. That agent is not paying for a CRM. They are paying for a lesson. Whatever door you buy through, learn the system properly. That is what my Lofty CRM training guide is for, and it is free.

Is Lofty worth it?

Run the math the way a business owner runs it. Even at retail, one extra closing pays for years of the subscription, and at partner pricing the math gets easier still. So the question is never really whether Lofty is worth the money. The question is whether you will run it like a system, follow up automated, leads routed, website capturing, so it produces that extra closing. If the answer is yes, it is one of the best buys in your business. If the honest answer is that it will sit there like the last CRM sat there, save your money until you are ready to build it right.

Questions agents ask about Lofty pricing

How much is Lofty CRM per month?

It depends on the door. Direct from Lofty it is quote based, with review sites reporting Core around $449 a month and team plans higher, plus setup fees. Through a Certified Success Partner it runs below retail with more included, and your exact number depends on your seats and setup. Book a quick call and I will quote you precisely instead of guessing.

Does Lofty offer a free trial?

Lofty does not offer a free plan or a self-serve free trial. Because every account needs MLS and IDX setup for your market, Lofty is sold through demos, quotes, and partner accounts instead.

Is Lofty the same as Chime, and is Chime pricing the same?

Yes, Lofty is the platform formerly known as Chime, rebranded in late 2023. If you are searching for Chime pricing, you are looking at the same product, and the doors above are how it is sold today.

How do I get the partner pricing?

You buy your Lofty account through a Certified Success Partner instead of direct. That is what I do. Book a strategy call with me using the button on this page, or email [email protected], tell me whether you are solo or running a team, and we will map out exactly what Lofty through me looks like for you, price included.

What does Lofty charge for additional agents?

At retail, per-seat add-on costs vary widely by plan in third-party reports, which is why you should get them in writing on your quote. On partner accounts the seat structure is straightforward, and it is one of the first things we will go over on your call, especially if your team is growing.

The money is made in the follow up, and automation is key to getting your time back. Let's go get it.

Adam Gillespie, Apex Elite AI