Lofty 4.22 Just Made Every Other Real Estate CRM Obsolete—Here’s Why

🖥️ The Real Estate CRM Designed for Agents Who Actually Want to Close More Deals

Alright, realtors—this is it. Lofty 4.22 just dropped, and this update isn’t just some small tweak. This is a full-blown game-changer for how you run your real estate business.

If you’ve been feeling like your website, emails, or lead capture just aren’t doing enough—this update fixes that. If you’re worried that other agents are figuring out how to use AI to work smarter while you’re still grinding the old way—this update puts you ahead.

And if you think you’re too busy to figure it all out on your own, I’ve got you covered. Stick with me, and I’ll break down exactly how Lofty 4.22 makes your life easier, your business smoother, and your bank account bigger. Plus, I’ll tell you about our exclusive Thursday CRM calls, where I show you exactly how to use Lofty to turn leads into closings on autopilot.

Sound good? Alright, let’s dive in.

🚀 Smarter Lead Capture: Stop Letting Clients Slip Through the Cracks

So, you might be thinking, "I already have lead capture on my site. What’s so special about this?" Great question. This update is for those of you who run a WordPress website separate from the Lofty site.

With Lofty 4.22, you’re not just getting a basic lead capture system anymore. You’re getting:

✔ Customizable forms inside your WordPress plugin – Ask the questions YOU want, in the way YOU want. No more being stuck with cookie-cutter templates.

✔ Automated real-time property alerts – Leads can now instantly get updates on listings straight from your site, keeping them engaged and making you their go-to agent.

✔ A new IDX plugin – Your site can now show live property listings, so buyers can browse without ever leaving your page (this is HUGE for keeping traffic locked in).

🔥 Why this is a game-changer:
Most agents don’t personalize their lead capture at all. They use the same basic forms everyone else does, which means clients forget about them just as fast. But now? You can stand out by customizing your forms, keeping buyers locked in with auto-updating listings, and making sure your leads stay connected with real-time property alerts.

🎨 Lofty Website Animations That Actually Help You Sell More Homes

Alright, real talk—when was the last time you updated your Lofty website?

If your answer is “Uhh…” then this next part is for you.

Lofty 4.22 brings in website animations that aren’t just for looks—they actually help you keep people on your site longer, which means more chances to capture leads.

🏡 Make your listings pop with eye-catching movement.
📢 Highlight testimonials or calls to action in a way that grabs attention.
⚡ Create a site that looks high-end and modern, without needing a web developer.

The best part? You don’t need to know a single line of code to use these. Just toggle them on in your settings, and boom—you’re instantly ahead of 90% of agents still running boring, outdated websites.

🔥 Why this matters:
Your website is your first impression. If it looks outdated, you look outdated. People trust and engage with sleek, interactive sites way more than static ones.

And if they stay on your site longer? That’s more time to hook them, get them into your lead funnel, and turn them into a paying client.

📩 AI-Powered Email & Text Messaging That Feels Personal (Without the Work)

Let’s be honest—real estate is all about follow-ups. The agents making the most money aren’t necessarily the best salespeople… they’re just the ones who stay in touch with their leads better than anyone else.

Lofty 4.22 automates this for you while keeping it super personal.

✅ Dynamic variables – Your emails and texts can now include things like:

• The lead’s first name

• A friendly greeting based on the day, time of day, and even the current season

• Even their family member’s name (which makes a HUGE difference in personal connection)

✅ Brand-new email templates – No more ugly, outdated emails. These are professionally designed, real estate-specific templates that you can send out in minutes.

✅ Graphs & market reports – Share beautiful, auto-generated charts showing local trends—without hiring a graphic designer.

✅ Emoji support – Sounds simple, but adding a well-placed emoji can make messages way more engaging and human.

🔥 Why this changes the game:
If your follow-ups are generic, they’re getting ignored. But when people feel like you’re talking directly to them, they respond.

And the best part? Lofty 4.22 does this for you automatically.

🛡️ Compliance & Data Privacy: Protect Yourself & Earn Trust

Let’s talk legal stuff (without making it boring).

Real estate privacy laws are getting stricter every year. If you’re not staying compliant, you could be risking fines or even losing client trust.

Lofty 4.22 fixes this by:

🔹 Adding a DSAR (Data Subject Access Request) button – This means your site automatically complies with California’s CCPA privacy laws.

🔹 Changing default cookie settings – Visitors are now opted out of non-essential cookies unless they choose otherwise, keeping you compliant without lifting a finger.

Translation? You stay ahead of the legal game without even thinking about it.

📅 Don’t Miss Our CRM & Marketing Calls Every Thursday

Alright, here’s the deal: Tech alone won’t make you a top agent.

You need to actually use it the right way—and that’s exactly why we host LIVE CRM calls every Thursday to:

✔ Walk you through exactly how to use Lofty to close more deals.
✔ Show you proven follow-up strategies that actually work.
✔ Answer your real-world questions so you can put everything into action fast.

These calls are where the real magic happens. If you’re serious about using AI to automate your business and boost your sales, you need to be there.

🚀 Take It to the Next Level: Apex Elite AI Membership

If you’ve made it this far, you’re clearly serious about stepping up your game.

That’s why I put together the Apex Elite AI Launch Membership, designed specifically for agents who want to:

🔥 Master AI, marketing & automation so they work smarter, not harder.
🔥 Join a private mastermind of top-performing agents using AI to dominate.
🔥 Get 2 weekly live coaching calls on the latest AI-driven marketing strategies.
🔥 Get full access to Agent Prompt University – the ultimate AI training for realtors.

Here’s the deal:
💰 This is over $4,700 worth of value in just the first three months. But right now? You get access for just $197 a month.

Think about that.
One new lead.
One new closing.
And this membership pays for itself 10x over.